Flagship case study - SELL CRM

We build the software that runs the business.

Artem Programming designs and builds custom operations platforms - the internal tools that unify orders, inventory, shipping, money and support into one screen. SELL CRM is one we built from scratch.

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SELL CRM

Nikolas

70.827 RSD

Sales

22.99%

Margin

4 new

Tickets

All

Shipped

Delivered

Personal

Recent orders

#26746 · Sandor Cont

Shipped

14.477 RSD

#26675 · Nick Mayor

Personal

1.570 RSD

#26650 · Boris Kera

Delivered

59.680 RSD

Built for a multi-storefront automotive-parts retailer running two webshops, a warehouse, a sales team, and courier + accounting integrations.

Spreadsheets

Courier portal

Accounting software

Viber

2x webshop admins

The problem

Webshop A · SKU 4021

38 in stock

Webshop B · SKU 4021

51 in stock

Same SKU, two different numbers — every day.

The business was scaling on six disconnected tools.

Stock lived in spreadsheets. Shipping lived in the courier’s portal. Invoices lived in the accounting app. Customers lived in Viber. Each storefront had its own admin. Nothing reconciled - so nobody knew real margin until the month closed, orders slipped between systems, and the team spent its day copying data instead of selling.

Data never matched

Every tool told a different version of stock, order status and customer history.

Margin was invisible

Revenue moved daily, but true cost, seller performance and gross profit appeared too late.

Things fell through the cracks

Returns, complaints and support threads lived outside the order workflow.

How we solved it

One platform where orders, stock, shipping, money and support all reconcile in real time.

#26777 · George Minel

Pavle

Invoiced

Shipped · BEX

16.500 RSD

Sell everywhere, manage once

Both storefronts’ orders flow into a single queue with status, seller attribution, invoice + courier state on every line.

Know your real profit today

Live per-seller and per-product analytics: revenue, cost, gross profit and margin %, updated as orders come in.

Nothing falls through

Built-in ticketing, returns, complaints and Viber threads, tracked from open to close.

Inside the build

Analytics

Jul 2026

Sales

70.827 RSD

Percentage

22.99%

Canceled

0.00 RSD

Monthly Sales

Sales

Nick · 45%

Brian · 30%

Paul · 25%

Order lifecycle & courier tracking

Every order from placed to invoiced to shipped, with BEX shipment status inline.

Live profit & seller analytics

Revenue vs cost, gross profit, margin %, cancelled value, units sold, per seller and per period.

Inventory control (Lager)

SKU, category, unit, stock and price, inline-editable, with category filters and an active toggle.

Ticketing & Viber support

Internal call tickets with assignment, forwarding, statuses, notifications and file attachments, plus Viber messaging.

Finance in one place

Costs, cash, unpaid orders and supplier debt, alongside returns, disputes and complaints.

Integrations

Minimax invoicing, BEX courier, Viber, and both storefronts, wired into one workflow.

Orders

Inventory

Analytics

Ticketing

Returns

Finance

Integrations

Multi-storefront

The result

Six tools became one. Fulfillment got faster, margin became visible in real time, sellers became accountable, and the team went back to selling.

6 to 1

tools unified

6 to 1

tools unified

2

storefronts on one system

2

storefronts on one system

100%

orders tracked to close

100%

orders tracked to close

Real-time

margin

Real-time

margin

5.0 stars

“Artem didn’t just design a dashboard - they rebuilt how we run the company.”

Name, role, SELL

Pricing that scales with operational depth.

Every plan starts at €10 per user per month. What changes is the level of control your operation can run on.

Small Teams

Starter

€10

/ user / month

For small teams that need a simple operational CRM for sales and order handling.

User accounts and login

Personal sales view

Shared sales overview

Basic order processing

Customer and order history

Basic returns and claims

Basic inventory visibility

Request Pricing

Larger Teams

Growth

€20

/ user / month

For growing teams that need stronger daily operations and customer handling.

Everything in Starter

Returns, unpaid, canceled, and out-of-stock workflows

Expanded inventory operations

Call ticket tracking

Website claims intake

Viber customer messaging

Basic sales analytics

Request Pricing